An Easy Sell For Amanda
As the salesperson at the forefront of boutique property company, Match, Amanda Spagnolo has helped to showcase a countless number of beautiful apartments and terrace homes, ranging in style from urban to heritage and coastal. However, recently one stood out enough for her to make a personal investment.
M/31 Apartments by Match is located in DevelopmentWA’s visionary Shoreline precinct in North Coogee. It is the sister project to its neighbouring and highly acclaimed M/31 Terrace Homes by Match, and part of a three-site design cluster that will create an architectural fusion that interacts with the natural surrounds, connection to the ocean and extensive open space.
Ms Spagnolo was instrumental in the sell-out success of M/31 Terrace Homes, so when the apartments were released onto the market, she couldn’t help but buy one for herself.
“I wasn’t really looking for an apartment, although I am always on the hunt for a great opportunity,” she said.
“Having lived north of the river my whole life, I never thought I would venture south. However, as my work has taken me to Perth’s southern coastal corridor, I have really started to see why people find it so special.
“This part of North Coogee borders South Fremantle and is what the locals call ‘South Beach’, but the price tag is vastly different to the South Fremantle property market. I considered the M/31 apartments to be a particularly good purchase as it is also so close to the beach and all the surrounding amenity.
“After viewing the visionary DevelopmentWA video on Shoreline and what is planned for the area, I was excited about getting on board.”
M/31 Apartments by Match comprise of 28 boutique apartments. It is architecturally designed by well-known and respected Cameron Chisholm Nicol Architects and is said to ‘push the envelope’ when it comes to creating signature residences that maximise the location and space.
The apartment architecture is led by the building’s beach-side location with large balconies to capture shade in summer and sun in winter. All materials and colours are inspired by the surrounding coastal environment.
Managing Director of Match parent company M/Group, Mr Lloyd Clark, said the response from the market has been unquestionably positive. He confirmed that in just a few months, the ground floor apartments had sold out and interest continues to increase.
“This is an impressive building. The top-floor apartments are designed to stand out with a ‘floating’ illusion from the exterior and a ‘pop’ of colour to create impact. Inside, this design feature accommodates a limited supply of split-level luxury-living with dual balcony space and additional features, including a study nook,” he said.
“It’s no surprise that any astute sales consultant or property investor would see value in this development. We wholeheartedly congratulate Amanda on her purchase.”
As an ‘off-the-plan’ offer, all apartment interiors and colour schemes can be altered to the buyer’s taste during the construction phase.
Ms Spagnolo does not intend to adjust the apartment in any way as she believes the ground-floor apartment she secured will deliver great flexibility into the future.
“I’ve been living in apartments for around five years and really enjoy the security and the lock-and-leave aspect of the lifestyle,” she continued.
“While my plan is to live in the apartment, down the track I know that rentals on the coast are always in high demand, so I felt that this was a very safe purchase in both regards.
“I’m looking forward to walking to the South Freo Café strip for a Sunday breakfast. Or just bike riding to the local bakery to get a loaf of bread.”
M/31 Apartments by Match have one and two-bedroom layouts available and are priced from $350,000 for the one-bedrooms and $475,000 for the two bedrooms.
For more information visit www.m31apartments.com.au or call 0432 660 066.
Heritage Wool Store a Chance for Unique Commercial Creation in Fremantle
Once the nerve centre of Fremantle’s wool industry, this landmark heritage warehouse provides a blank commercial canvas and opportunity to create the next chapter of history.
Redeveloped by M/Group as Heirloom by Match in 2016, the former Dalgety Wool Store has been transformed into a New York-style industrial warehouse with 183 completed residential apartments and a dual-use commercial space, which has been listed for sale at $1.6 million.
The commercial site, which has been pitched as a café, restaurant or wine bar, offers 260sqm on the ground, with a soaring six metre ceiling height creating potential for additional floor space with a creative mezzanine or extra floor.
Largely unused for two decades, the Dalgety Wool Store has stood as a significant icon in the port city’s streetscape for almost 100 years.
It was originally part of a group of wool stores that occupied the entire street block and is now the only remaining one adjacent Fremantle Harbour.
Monumental in scale and form, the property was built in 1923 to cater for WA’s burgeoning wool industry from the end of World War I until the late 20th century, and was commandeered by the US Navy 7th Fleet as part of the combined allied World War II effort.
M/Group director Lloyd Clark said the $130 million Heirloom redevelopment had leveraged the existing structure to create a unique warehouse conversion.
Mr Clark said while the listing at 184/51 Beach Street had been positioned as a commercial enterprise, the dual zoning also fostered the prospect of a residential conversion.
“This particular listing…has created interest around the endless possibilities for a custom fit-out whilst designed around the exposed feature heritage red-brick, the 100-year-old jarrah columns and the exposed timber ceiling,” Mr Clark said.
“The space boasting 100 years of genuine Fremantle history lends itself to use as a café, restaurant, gallery, wine-bar or even a funky office. As the space is a shell, a complete custom fit out is available for the buyer.”
Mr Clark said the redevelopment paid homage to the building’s history.
“It was a goal to retain as many of the heritage elements as possible throughout the building and this was achieved by keeping or re-using over 85% of the original heritage fabric,” he said.
“New York-style conversions have become popular in recent years especially when considering living and/or working in a genuine warehouse environment, a limited prospect in Australia when compared to overseas.
“Developers had previously been hesitant to touch historic fabric due to the risks and unforeseen costs compared to the low cost, high profit ‘cookie-cutter’ buildings that were materialising across the city.”
Design experts say heritage renewals have long been popular for businesses and commercial enterprises, but required an astute architect with foresight and respect for the history of the property.
Nedlands architect Suzanne Hunt said there was a sense of romanticism associated with refurbishing historical buildings, despite the obvious constraints of working within heritage protections.
“There’s a romance about it,” Ms Hunt said. “People just love heritage buildings.”
“If you go into a heritage building that has been refurbished well by an architect, you have this wonderful feeling of history. There is this wonderful layering of history, the old and the new, and I think that gives a lot of opportunities for different types of design that has more of a depth of design in it.”
“Heritage buildings give character and it doesn’t matter what purpose or business you’re putting in there, you’ve got this wonderful sense that the building is old, it has its own history and you’re just making more history.”
Ms Hunt said refurbishing heritage buildings was possible while remaining cognisant of the heritage listing and ensuring respect for the old fabric.
“If you’re putting a refurb or buying a heritage building, there’s a fallacy that you can’t do anything. That’s actually not true,” she said.
“Good heritage design is saying we’re going to respect the old building and we’re going to put something contemporary…If you understand the history of the building, you can reinterpret that history in a contemporary way through your design.”
By Nicole Cox, realcommercial.com.au, 3 June 2021
Heirloom Takes Home Another Win
Boutique apartment company, Match, was honoured to take home its third Heritage Award for its work in transforming Fremantle’s iconic Dalgety Wool Stores into unique residential industrial warehouse apartments.
WA Apartment Advocacy hosted the 2021 WINconnect Apartment Awards for Excellence over the weekend celebrating those who have played an instrumental role in introducing Perth to the idea of design and amenity-led urban living through apartment development.
Heirloom by Match is one of the largest heritage renewals in the State, and award judges acknowledged “…Match demonstrated fearlessness and innovation in transforming this heritage building into an exemplar of what the City of Fremantle can expect from future developments of a similar ilk.”
The site had sat largely unused for 20 years prior to completion in 2016 and now with all apartments occupied the judges said the project is “…a charming apartment community that pays tribute to its heritage roots.”
Managing Director of parent company M/Group, Mr Lloyd Clark said the awards are a great honour to be recognised and acknowledged by the industry and peers.
“Drawing on our experience with heritage renewals, we knew from the outset that this project would present challenges, however we also saw it as an extremely important opportunity.
“Match is in the business of developing signature properties. It is our firm belief that people want more from their homes, and today Heirloom residents are creating their own space amidst 100 year old Jarrah beams and original heritage features,” he said.
Heirloom by Match was designed by Dominic Snellgrove of Cameron Chisholm Nicol and constructed by national top tier construction company, Built. The development team worked in collaboration with the City of Fremantle, State Government and heritage authorities to achieve a positive outcome.
“Heirloom is unquestionably one of Match’s most significant development projects in the company’s 20 year history. Its location close to Fremantle’s café strip and between the river and the beach is ideal, and it has helped to activate the City of Fremantle and its growth” Mr Clark continued.
“The renewal process was sensitive in nature and proved extremely complex. However, the recognition and accolades we have received are both humbling and extremely rewarding.”
Match had previously been awarded the Heritage Council’s ‘Conservation or Adaptive Reuse of a State Registered Place’, and the prestigious Gerry Gauntlett Award; recognising an outstanding achievement of adaptive reuse in Western Australia for the Heirloom Apartments in 2017. Match was also recognised with the Gerry Gauntlett Award prior to this in 2008 for its highly acclaimed Home warehouse apartments located in Perth CBD and is responsible for other heritage-listed projects such as Maymont in Maylands and Clocktower in Inglewood, which effectively injected new life into the area, as well as a range of cutting-edge design-inspired apartment properties throughout Perth.
For more information visit www.heirloombymatch.com.au or contact 0432 660 066
Investors Encouraged to Make the Most of Rental Bubble
Perth landlords are being encouraged to leverage current market conditions that are allowing for significant increases in their rental returns, in order to create new pricing benchmarks for when the Covid-19 restrictions are scheduled to end in March 2021.
The property managers behind one of Perth’s largest apartment rental portfolios, M/Property, said that current market conditions are optimal for landlord-led negotiations, with the industry forecasting a possible 20% increase across the rental market.
They believe that while tenancy and rental freezes as a result of Covid-19 have helped to push occupancy rates to an all-time high, the impact is likely to be ongoing as the market opens up.
Kiarna Blythman from M/Property says the industry has not seen this level of activity in 14 years and believes the environment has given investors a chance to review and reset rental prices after a long period of stability.
“Instead of negotiating rents down, applicants are now offering up to $50 a week more than the asking price to secure the property they want,” she said.
“We currently have just one apartment available and eight coming onto the market with a waiting list on our database. This is in vast contrast to our typical pipeline of 20 to 30 apartments and has given us the opportunity to negotiate a new level of revenue for our owners to lock in fresh agreements that benefit the landlord.”
Based on REIWA data, the average apartment rental rates have leaped from $335 to $355 per week since the June 2020 quarter, with limited stock and increasing population effectively putting more pressure on the market.
“We are very aware that some landlords have been disadvantaged by the Covid-19 policies and have been unable to evict tenants or review rents. However, as the deadline for restrictions will soon be lifted, now is the time for landlords to take action,” Kiarna continued.
“If property owners are successful in increasing weekly rent prices in a time of extraordinary demand, there is a strong possibility their actions will help to adjust pricing benchmarks for the long term. The accelerated pace and total sum of these price shifts may be difficult to achieve when the market opens up again.”
M/Property specialises in the marketing and management of residential apartment leases and currently has a combined experience of some 50 years.
For more information visit mproperty.com.au
Perfect for Como Downsizers
Known for its large stately homes and idyllic river-side setting, Como is undeniably one of Perth’s most enviable addresses and, over many years, has proved itself as a perfect environment for hundreds of families. However, as children grow up and leave the nest, residents have invariably been forced to look outside the suburb boundaries to accommodate downsizing.
M/26 by Match is a boutique apartment complex located in the heart of Como. It is designed specifically for people who are well-accustomed to quality living and partial to staying in an area that has served them well for decades.
Mr Lloyd Clark, Managing Director of Match parent company M/Group, said the company’s market-led design process identified a fairly significant gap in the Como marketplace. He believes the M/26 by Match apartment complex has delivered a highly sophisticated and inviting environment that is perfect for people wanting to downsize.
“We couldn’t imagine living in a suburb for most of our lives only to find it had very few home options for when it became time to downsize. The challenge for us, of course, was to create an environment that could make the transition from large home living to an apartment as simple and stress-free as possible,” Mr Clark said.
“You only have to visit the M/26 by Match display apartment to experience a standard of luxury that is unique, not merely to Como, but across Perth.”
M/26 by Match comprises just 40 stylish and well-considered apartments, most with exquisite views of the Swan River and Perth City.
It is located within a tree-lined street just minutes’ walk from the popular café strip and famous art deco Grand Cygnet Cinemas, as well as a short stroll to the Swan River and easy access to the Freeway and CBD.
“Each luxury apartment has been designed to exude elegance and sophistication, with an importance placed on space, light and airflow. Attention to detail has been paramount, as our intention was to create an atmosphere that melded into the Como environment,” Mr Clark continued.
“And while the apartments have been designed for a downsizer market, there are many other market groups, such as young professionals, who are attracted to these qualities and the proximity to Perth’s CBD.”
Internally, there are two colour schemes available; light and airy Hamptons-style and bold and moody Manhattan. All finishes are of a high quality with floorplans that allow each apartment to open up and make the most of the stunning location with full-height glazing.
“The apartments and their location have already proved to be extremely popular with residents. This has been particularly beneficial for those who opted to use their apartment as an investment. Renters just love the space and many opportunities have been snapped up after the first opening,” he said.
“As a design-focused apartment developer, it is truly a pleasure to offer such an acutely niche and beautiful property to the market. We welcome all our new residents and wish them the very best in their next stage of life.”
M/26 by Match includes one and two-bedroom apartments with large balconies, high ceilings and stunning sunscreens. The building has created a distinctive addition to Mary Street, Como, with the installation of a stunning artwork sculpture by Ayad Alqaragholli at its entry.
For more information contact www.m26apartments.com or call 0432 660 066.
Three Awards in Three Years for M/Construction
As the dust settles on this year’s coveted Master Builders Western Australia Excellence in Construction Awards, M/Construction is making more room on the shelf for its third victory in the same amount of years.
This year, our dynamic building company took home the award for ‘Best Multi-Unit Development between $5-10m’ for its work on the sophisticated and understated M/28 by Match in South Fremantle.
Designed by David Barr from David Barr Architects alongside Cameron Chisholm Nicol Architects and developed by Match, this latest award puts a spotlight on the attention to detail that M/Construction is increasingly being recognised for.
It also provides even greater assurance for those seeking to engage M/Construction in private building contracts, or those looking to buy an associated Match apartment ‘off-the-plan’.
Lloyd Clark, Managing Director of parent company M/Group, has reflected on the significance of a third win in three years, particularly in light of the highly competitive construction environment.
“To receive the assurance of a high-quality builder is arguably the most important factor when making building decisions or buying an ‘off-the-plan’ apartment,” he said.
“M/Construction has consistently delivered not just high-quality work, but a standard of construction that has attracted the attention and kudos of the industry at large.
“This latest award is a testament to the unique systems and processes the company has in place. We are extremely proud of M/Construction’s ongoing achievements and what it means for its internal and external clients.”
Director of M/Construction, Michael Read, is thrilled by the acknowledgement and recognition from industry peers.
“Being able to repeatedly impress the judges over consecutive years says that the result is not by chance,” Michael said.
“We have an incredible team behind each project, backed by processes that ensure that nothing is overlooked.
“We truly believe we have introduced a new standard of building methodology to the landscape, and it is so great to be recognised for it.
In 2019, M/Construction won the Best Multi-Unit Development between $10-20m for Form by Match, Port Coogee and in 2018, the company took home the award for Best Multi-Unit Development between $10-20m for M/24 by Match, Leederville.
M/Construction is currently working on the construction of M/27 by Match in Parry Street, Fremantle and is available for discussions regarding independent opportunities.
S.E.C. building meets its Match
The City of Fremantle’s plan to boost the number of people living and working in the city centre has reached another important milestone, with construction starting on the M/27 by Match apartment development on Parry Street.
The development, to be undertaken by M/Group’s building division M/Construction, will include 40 apartments adjacent to the heritage-listed former S.E.C. substation.
The S.E.C. building was restored by M/Construction in 2018 to accommodate a food and beverage venue or be used as boutique office space.
M/Group was previously involved in the award-winning heritage conversion of Fremantle’s historic Dalgety Woolstores into the Heirloom apartments, as well as numerous other projects in the Fremantle area.
Mr Lloyd Clark, Managing Director of Match parent company M/Group, said he was thrilled the company was playing an important role in Fremantle’s revival.
“We’re very excited to have construction commencing on our latest project in Fremantle,” Mr Clark said.
“After the great success of the Heirloom project, which really ignited the apartment boom in Fremantle’s East End, we’re delighted to be involved in bringing life back to another of Fremantle’s heritage treasures.
“Match has had significant involvement in Fremantle and its stretch of coastline for almost a decade with many varying projects catering to people from all walks of life.
“There really is no other place in the world like Fremantle, and with the revitalisation that is currently underway we’re very confident it has a bright future.”
Mayor Brad Pettitt said it was great to see another major development getting underway in Fremantle.
“Many years ago the council recognised that Fremantle’s economy had stagnated and we needed to get more people living and working in the city centre,” Mayor Pettitt said.
“In response we put in action a long-term plan to make Fremantle a more attractive place to invest and restore our seven-day-a-week economy.
“Changes to planning regulations to allow greater building height and density in return for improved design and sustainability measures, a common sense approach to the adaptive re-use of heritage buildings and investments in major transformational projects like the Kings Square Renewal project were all central to that plan.
“It’s taken a while, but it’s really exciting to now see that work paying off with construction starting on the M/27 apartments and all of the other new developments that are happening in Freo.”
The S.E.C. building was originally constructed in 1933 for the Fremantle Municipal Tramways and Electric Lighting Board before being taken over as a substation by the State Energy Commission in 1952.
The substation ceased operation in 1980 and was converted into the Western Power Energy Museum, which operated until 2010.
The heritage works on the building included the restoration of existing brickwork, refurbishment of metal window frames and the restoration of existing large timber sliding doors.
Renewal Puts Freo On Cusp of Change
What key drivers attracted you to develop in Fremantle and what is it that makes it attractive from a developer’s perspective?
Interestingly, our initial focus on Fremantle raised some eyebrows. In the early days we did significant work building a reputation as an inner city developer. All our projects were strategically located around the CBD and we actively promoted a new form of urban living specific to this area. It appeared in vast contrast to the eclectic beach and port side environment of Fremantle, but to us it held similar hallmarks.
What Match is very good at is identifying strategically located sites with good infrastructure and growth prospects. We laid our first claim to land in the early stages of South Beach Estate because we saw enormous potential.
Many find it hard to pigeonhole Fremantle due to its location and diverse population. However, it is without question a place where people want to live and we believed we could offer something unique to the mix.
Give us a brief overview of your Fremantle-based projects (past and current)
The Summer, South Fremantle – COMPLETED
Australia’s first Green Star Multi-Residential Building offering 36 luxury apartments with ocean views.
Heirloom by Match, Fremantle – COMPLETED
Highly celebrated and award-winning adaptive use of Fremantle’s iconic Dalgety Wool Stores heritage building.
M/28 by Match, South Terrace, Fremantle – COMPLETED
A boutique development of just 20 apartments and 6 commercial spaces located in the very heart of the eclectic South Terrace community.
M/27 by Match, Parry Street, Fremantle – UNDER CONSTRUCTION
A boutique development of just 40 park side apartments and conservation of the heritage listed substation building located in the midst of Fremantle’s historic and cultural centre.
Somersault, Fremantle – COMPLETED
An apartment complex of 58 affordable living residences inspired by the materials and textures synonymous with Fremantle.
Sublime, North Fremantle – COMPLETED
Just 16 beautifully appointed apartments incorporating exteriors with colours that reflect the nearby “Dingo’ flour mill.
Match has also extended its interest along Fremantle’s Coastal Corridor into areas such as North Coogee and Port Coogee including apartments and terrace homes.
There’s now a long list of developments planned or underway in Fremantle – what do you think has recently made it attractive for development?
Fremantle is definitely a place where increased development activity greatly improves the area’s atmosphere and appeal.
As Perth’s second largest CBD, the transition from a tourism and industrial location to a central residential and lifestyle hub has required both good planning and a period of adjustment. As more people are attracted to the area, they stimulate demand for residential product and, in doing so, creates an atmosphere that resembled some of the best and most populous cities in the world.
The factors that today make Fremantle so attractive could not simply be switched on. Match identified the City’s potential a long time ago but knew it would take capacity to build capacity. It is so great to see what has emerged since we arrived over a decade ago.
What are your anticipations for Fremantle’s future property market and the town itself?
Match has invested heavily in Fremantle and, in particular, its coastal corridor. We now have quite a significant footprint of projects in and around the area. We wouldn’t have made Fremantle our focus if we didn’t believe in its growth and potential.
There are very few places in Australia, if not around the world, that offers such a vibrant urban atmosphere with outstanding community infrastructure, as well as access to a coastal lifestyle. This is unique and unique translates to value.
We believe the town will continue to evolve as more people move into the community. Fremantle will continue to be a sought-after location, and quality product will become the differentiator in the property game.
We have been extremely lucky to work with a city council that is both visionary and takes a collaborative approach to development. Good planning underpins the success of any environment, and shutting the doors on development completely could have been disastrous for Fremantle.
What many might not realise is that what we are seeing now is the result of a considered approach that has been in the works for over a decade.
Strategic development sites, such as Heirloom, have been instrumental to opening key areas of the City to the public and reinvigorating the area’s incredible history.
There have been many bold moves taken over the years by the City of Fremantle, so it’s great to see everything come together for them and the community.
Comments by Lloyd Clark, Managing Director of Match parent company M/Group
Bigger Not Always Better
Developers of smaller apartments projects across Perth say some of the state government’s recent measures to stimulate economic activity and employment in light of COVID-19 are good in theory, but may not meet expectations in practice.
Among the measures is a streamlined assessment process for ‘significant developments’, defined as those projects with an estimated cost of at least $30 million or new residential buildings proposing more than 100 dwellings.
Developer and architect Barry Baltinas hopes the approvals process for the smaller, high-end apartment projects he focuses on could also be streamlined.
“These smaller projects can get off the ground very quickly, helping to create jobs and incomes for Perth families at a time when that is very much needed,” Mr Baltinas told Business News.
“Now more than ever, buyers are putting their health and the health of their family in focus, and boutique living aligns with that.”
Baltinas’s latest project, the $19 million Habitat Residences in Applecross, recently completed construction and features 14 apartments and three penthouses.
Mr Baltinas said the lack of shared facilities at the projects had proved to be a drawcard, particularly in recent weeks.
“It not only means fewer maintenance costs, but brings fewer health implications, which is obviously top of mind for many buyers right now,” he said.
“We’re seeing more activity in the market, in particular from those downsizers who have not been greatly impacted financially by recent events.”
M/Group managing director Lloyd Clark said there had been a lot of speculation about the potential negative impact of COVID-19 on the property industry, but the company’s apartment arm Match, which mostly develops 30-40 dwellings over three to five storeys, had not adjusted its pipeline.
“Boutique product holds its value,” Mr Clark told Business News.
“It’s important to note that the apartment market is heavily impacted by continued population growth, and an emerging generation that values central urban living over the half-acre block.”
Mr Clark said this would continue to increase demand for quality product in desirable locations.
“If the government’s mandate is to stimulate the economy and fast track project development, it needs to approach all areas of the property sector equally,” he said.
“We believe it is absolutely counterproductive for the government to favour one style of dwelling over another in any capacity.
“There is a whole market sector that would never consider high-density living, so disadvantaging them with time delays does not service anyone.”
Excerpt from Business News – 22 June 2020
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