Subiaco offices at unrepeatable value
Why rent when it’s cheaper to buy, says Amanda Spagnolo, who is selling two new offices at 217 Hay Street, Subiaco. “It is remarkable value for prime commercial real estate,” Amanda, project sales manager at M/Property, said.
They are the last remaining offices in the Rhythm by Match building, which has a total of 27 commercial offices and 9 apartments. Priced from $285,000 plus GST, No.11 is 75sq.m and comes with a car bay. No.18 is slightly bigger and has two bays. The 87sq.m office is on the market from $335,000 plus GST. “They are being offered at well below replacement value, creating an incredible opportunity for the future,” Amanda said. “Both have never been occupied so are brand new ready to fit out as desired.”
Other tenants in the building include a newsagent with a licensed post office, accountant, life coach, real estate agent and a beauty salon. The architect-designed building stands out from other commercial offices in the strip because of its timber-cladded façade. At its centre is a patterned, perforated screen that provides natural light into the common areas. For more details, phone Amanda on 0432 660 066 or email@example.com
The Importance of Photography
The importance of professional real estate photography is crucial for first impressions in the competitive apartment market. How the apartment listing presents is imperative to ensure optimal engagement with prospective tenants.
We understand how contemporary tenants go about searching for property in the digital age and we maximise the marketing of your property by taking full advantage of all the media options on offer. We always recommend advertising online. When a prospective tenant is in the market to rent, the images of the property is the first engagement in determining whether the property is right for them. Eye-catching imagery is of utmost importance to ensure maximum value when listing your property online via property portals.
With the property market being highly competitive, it is important to have high quality, presentable and clear photos of your property ensuring it is as attractive and appealing as possible.
Tips & Advice | How To Avoid a Long Vacancy
For owners of an investment property, one of the most frustrating times can be when your property is sitting vacant. Every week that goes by when you don’t have a tenant can have a negative effect of your projected yield.
There are several steps you can take to protect yourself from a long vacancy period:
Appoint a Property Manager that you can trust:
• Find a Property Manager that you trust and follow their advice as they will be aware of the current market conditions
Understand the market value:
• It is important that when the time comes to advertise your property, that you do so at the market value
• Although it may be tempting to advertise at a higher rate, if your property is overpriced you are likely to generate less interest
• Your agent should complete a current market appraisal for you, comparing similar properties of the same size and location of your property
Advertise at the right time:
• It is appropriate to advertise 3-4 weeks before the property is available
• Advertising too early might mean that your campaign has lost momentum
• Advertising too late may cause delays as most tenants need to give 21-30 days’ notice to their current property.
Monitor the campaign and adapt if necessary:
• Once the listing is live, monitor is closely and adapt if you’re not receiving any interest or applications
Pay attention to presentation:
• Presenting your property is vital
• Make sure your property is clean and that all appliances are in good working order
• A run-down property will not attract prospective tenants
Consider additional inclusions:
• You may attract more interest if some appliances are included in the lease
• Washing machine, dryer, dishwasher or fridge freezer are good examples
Hold onto great tenants where possible:
• If you have a current tenant who pays on time and maintains the property, it is advisable to try and keep them
• If they wish to end the lease, contact them to see if re-negotiating the terms could keep them at the property
Kiarna’s New Lease for City Apartment Investors
It’s fair to say that apartments are unlike any investment product on the market. There are considerations and strata regulations that require a different approach in order to fully maximise investor returns.
Kiarna Blythman knows too well about the subtle nuances that put apartments in a category of their own.
This is why, after eight years’ experience across all aspects of property leasing and management, Kiarna has joined M/Property as its Business Development Manager. She has assumed the role with a keen interest in demonstrating the value of specialist apartment management to rural owners of city apartments.
“Trusting your investment apartment to someone who only deals with stand-alone houses is like sending your boat to a car mechanic,” Kiarna said.
“There is no question that an apartment investment offers great benefits to those looking for a low-maintenance foothold in the urban marketplace, but there are definitely aspects where it is advantageous to have someone on the ground with knowledge of strata legislation, maintenance requirements and tenant selection tactics.
“M/Property only deals with apartment leases. It seemed a perfect fit for my scope of experience.”
Kiarna has held both ground-floor to senior positions in property sales and leasing, including Sales Administration, Strata Assistance to Property Manager and Leasing Manager.
She joins a highly experienced team of property experts and is backed by the expertise and resources of M/Group; a company that cut its teeth on apartment developments.
M/Group Managing Director, Mr Lloyd Clark, said the introduction of a property management firm to work exclusively in apartment leasing and management was done to fill a gap in the market.
“As a company, our vision has always been to provide our clients with a holistic experience, and we recognised early that engaging a standard property management business to assist our apartment investors did not provide an ideal outcome,” he said.
“Since we launched M/Property, we have grown to become one of Perth’s largest apartment management companies and have helped hundreds of investors through complex apartment and strata issues.
“Our extensive database of prospective tenants can be effectively matched with a depth of knowledge on most apartments complexes across the Perth CBD, Fremantle and surrounding suburbs.
”Kiarna is a welcome addition to our team and is available to provide more detail about our services and offer to anyone looking to upgrade their current management arrangement.”
For more information or to make an appointment with Kiarna, please contact 0499 909 116 or email firstname.lastname@example.org.
How to Improve the Occupancy and Profitability of an Investment Property
While REIWA reported its September Quarter vacancy rate at an encouraging 2.9%, the stats drawn from apartment property management specialists, M/Property, were even lower at 1.97%. As experts in this sector, they believe there is always scope to improve the occupancy and profitability of an investment property.
M/Property is one of the only specialist apartment management and leasing companies in the State. With a dedicated leasing team and over 18 years’ experience in apartment management, the company manages over 600 apartments at any one time.
M/Property Senior Property Manager, Tammy Smith, says that even though the vacancy rate is low in WA, Perth apartment investors can still miss out on valuable and quality tenancies simply by not understanding what is important to the renter.
“We are experiencing a market shift in Western Australia towards long-term renting as a lifestyle choice. This represents an incredible opportunity for property investors,” she said.
“Unlike conventional homes where size and space are often the important factor, when it comes to apartments, location, presentation and flexibility are paramount to both the existing and emerging apartment rental market.”
Tammy says apartments close to community infrastructure, those with access to great facilities and ones outlooks tend to get snapped up, there are a range of other factors that a property investor can control to attract and retain great tenants.
- Sell the dream with professional photography
Rental properties traditionally don’t get the same promotional treatment as homes available for sale. However, in a competitive market, owners will get more interest and potentially higher rentals if they ‘sell the dream’ with professional photography during the marketing phase.
- Add value with furniture
While not for everyone, adding a furniture package to the mix can significantly increase the rental return. A well-furnished apartment can rent out for 25%-75% more than unfurnished apartments. The cost of furniture is also often tax deductable.
- Be flexible with pets
Pet-friendly apartments are increasing in demand as more renters opt for making their apartment a long-term home. In fact, many States across Australia are changing legislation to make it easier for pet ownership in rental properties. Why not get ahead of the game to lock good tenants in early.
- Engage an approachable team
There is nothing more off-putting to a renter than being made to feel like a second-rate citizen. Ensure your property management team are approachable and responsive to not only the renters’ concerns, but also yours.
Tammy says a property management team with a sound knowledge of strata management is also imperative for apartment investors, together with a good relationship with building/facility managers and a solid database of good tenants to source the best tenant for the apartment.
For more information on M/Property services visit www.mproperty.com.au.
Apartment Living and Today's Market
Where would you say Western Australia’s unit living/apartment market is currently at?
The property market in general is cyclical. It follows a bell-curve pattern that sees prices peak at the top of the market and level out at the bottom. Investors and market commentators monitor this process carefully to maximise investment potential before an upwards shift occurs. The apartment market is not immune to this cycle and we are currently experiencing a lot of movement from investors. This signals that we might have hit the bottom of the cycle, but also that an expected upturn is likely to take place due to our strengthening economy and record low interest rates.
All this aside, most know that the enduring nature of property means that if you tick the boxes of location, limited supply, quality build and unique design, apartments are likely to hold their value for the long term – regardless of market factors.
Do you think more people are moving into and living in apartments than say, 10 years ago? What traits about apartment living do you think have contributed to this?
When Match started building apartments almost two decades ago, we were conscious of a global shift towards apartment living. There were certainly sceptics that believed Perth would always favour the house and land ‘dream’, but we weren’t so sure. Fast forward eighteen years and our predictions have all come true. There is a definitive lean towards apartment living and awareness of the economic and environmental aspects associated with continuing the urban sprawl. Many are trading that plot of land on the outskirts of the city for lifestyle and location. Apartment living just makes more sense.
What kind of demographic of people are living in apartments in 2019? Is there a mixed variety?
The range of people being attracted to the apartment lifestyle is now as diverse as their reasons for doing so. We see young and upwardly mobile singles and couples wanting to make the most of their proximity to cafes, CBD and nightlife, and we’re also seeing families preferring to raise their children close to the beach rather than in the thick of suburbia. Perhaps the most exciting market group are the downsizers, who are all about creating an idyllic and ‘low maintenance’ lifestyle without moving too far from their families or where they have lived for most of their life.
What future do you see ahead for Western Australia’s apartment market? Do you think it’ll continue to grow, and why is this?
The underlying factors that will continue to support the apartment market include population growth and an increasing market trend towards apartment living. The value-system of the emerging generations will be key for driving demand for new and architecturally appealing apartment designs. As more people gravitate towards apartment living, we will see an increase of amazing spaces. This represents incredibly exciting prospects for individuals as well as the Perth streetscape alike.
We’ve come a long way since the ‘cookie-cutter’ apartment blocks that were primarily built for the investor and rental market. Apartments today are considered architectural spaces that focus on the end user and their varying tastes and preferences.
Just as you would have earlier discerned over the features of a stand-alone house, we are now finding that people are drawn to apartment designs that reflect their personal taste and lifestyle preferences.
The more distinctive, rare and well-located the apartment is, the more value you are intrinsically buying into.
Comments by Lloyd Clark, Managing Director of Match parent company M/Group
Trading a 4x2 for the World’s Biggest Swimming Pool
Barry and Jennie had watched their children grow up in their 4×2 Bullcreek home. However, like many others throughout Perth, they decided to trade their big family home for an apartment and chose Form by Match at Port Coogee – an area Barry tells his grandson has the ‘biggest swimming pool called the Indian Ocean’.
Prior to making the move, the couple knew they wanted to stay near Fremantle, although were a little unsure about such a big change.
“We came out and had a look at this site five times. We went to other apartments in the same precinct, but wanted a plan that was quite straight forward with an outlook. We didn’t want to feel claustrophobic,” Barry said.
“What sold us on this place particularly was the position – we’re not over-looked and we’ve got views across the park and the sea – we didn’t actually realise we had sea views until we were about to move in. I think that was the clincher for me.”
The couple moved into one of the many north facing apartments at Form by Match; a boutique 50-apartment complex located just 50metres from Port Coogee Marina and adjacent to parkland.
Designed by reputed Architects, Geoff Warn of Donaldson & Warn, the property was designed to respond to the environment and offer residents an uncompromising lifestyle.
It features a bright, white and timeless interior colour scheme, air conditioning, polished reconstituted stone benchtops and Bosch appliances with breakfast bar.
“I think there are an awful lot of people who live here that have made the same lifestyle change. You can be at the beach and then somebody says, “oh this is so good” and I say, ”yes it is isn’t it”, and then you find out that they’ve done the same thing as you by downsizing and moving here,” Barry continued.
“They often say they’ve bought bikes and like that there are bikeways all the way down to Jervoise Bay, as well as being able to walk into Fremantle. We’ve joined the North Coogee Surf Life Saving Club as social members. It’s got restaurant, bar and music on Sundays, and just up the road in Spearwood there’s the Phoenix Park Shopping Centre and a few other little places we regularly go out to eat. We also go into Fremantle quite a lot.”
“We’ve been told that Coogee Beach was named the second-best beach in Western Australia, and we believe that too because it has so much to go and do; scuba diving, snorkeling and families with their children swimming. No matter what time you go there’s people on the beach, even at eight o’clock at night.”
“(The grandchildren) absolutely love coming down here. They get their ball out and play soccer with their poppy down in the park or they’re down at the beach digging and playing.”
Construction on Form by Match was completed late last year by Match’s in-house construction company, M/Construction, which meant they could achieve a high level of quality control throughout the building process. The project sold over 50% of the apartments prior to completion and is now ‘move in ready’.
“I sat down the with Jennie the other morning and said that I feel so guilty that I haven’t got any gardening to do,” Barry said.
“We sit on the balcony and eat our meals and we just watch the world go by. Neither of us have actually regretted or felt a loss for our last place. We’ve looked forward to moving here and haven’t looked back.”
Form by Match apartments are available in one, two and three-bedroom layouts and are priced from $335,000, $449,000 and $749,000 respectively.
For more information visit www.formbymatch.com.au or call 0432 660 066.
Two Apartments Emerge at ‘Sold Out’ South Terrace
Just weeks before M/28 Apartments by Match on South Terrace is complete and becomes ‘move in ready’, two luxury apartments have been made available in a complex that ‘sold out’ within months of release.
M/28 is a mixed-use building comprising of just 20 boutique apartments on the popular South Terrace coffee strip. The building is deliberately designed to present as understated with naturally inspired materials and palette, which take inspiration from the Fremantle culture and nearby heritage-listed community hot-spot, The Local.
Mr Lloyd Clark, Managing Director of Match parent company M/Group, said the decision to release the remaining two apartments was not originally planned by the company, but provides new opportunities for those wanting to live in arguably Fremantle’s most cosmopolitan location.
“The apartments attracted overwhelming interest when we released them. It was clear that the opportunity to live in such beautifully designed apartments in the heart of Fremantle’s busy café strip was extremely attractive,” he said.
“No doubt there were many disappointed parties who missed out on securing an apartment in this tightly held location, which makes the current release an even more exciting prospect for many.”
The apartments have been designed in collaboration with respected and award-winning architects David Barr Architects and Cameron Chisholm Nicol Architects.
Every design detail has been considered to deliver an understated and functional design statement that reflects contemporary coastal living with high quality finishes, such as timber, engineered stone benchtops and concrete-porcelain tiles. The apartments also achieve a comparable 4-star Green Star rating; an aspect sighted as extremely important to people living in the area.
M/28’s exterior façade continues the natural theme which incorporate timber screens. This feature is reflected in the lobby with timber ceilings and concrete-look finishes.
The property also includes commercial sites on the ground floor, offering a potential ‘live and work’ option with an extremely visible South Terrace street frontage.
“The release of the last two apartments at M/28 by Match and availability of commercial space on the ground floor opens a lot of doors for those who really want to embed themselves into the Fremantle culture,” Mr Clark continued.
“This new release is without question a highly attractive proposition that is unlikely to last very long.”
The site falls within the development zone approved for a street upgrade and revitalisation by the City of Fremantle. This includes additional trees, landscaping and upgrade to footpaths between South Street and Douro Road.
M/28 by Match is due for completion in June, and is open for viewing now.
For more information visit www.m28apartments.com.au or contact 0432 660 066.
M/Group Makes Move to Consolidate Apartment Portfolio
Boutique property conglomerate, M/Group, has taken its next strategic step towards providing a fully integrated-service model that supports its work in the apartment sector; a sector it cut its teeth on some 17 years ago.
The company’s recent move into new West Leederville premises has consolidated an offering that includes fund management, apartment development, construction, maintenance, sales and an emerging dominance as Perth’s only apartment specific management and leasing specialists with M/Property.
M/Group Managing Director, Mr Lloyd Clark, said he is particularly excited about the growth of M/Property and the proposition it presents to apartment investors.
“We have worked in the apartment market long enough to know that the sector’s leasing and management demands are extremely different to that of a tradition stand-alone suburban house,” he said.
“Not many would send their car to a boat mechanic, so we figured why would they entrust an investment apartment to a company that does not have an intimate understanding of the product type. The success of M/Property is testament that this notion holds merit in the Perth marketplace.”
M/Property currently manages over 600 apartments making it one of the largest and only specialist apartment management leasing companies in the State. It has a dedicated leasing team, which is unique in the marketplace, reflecting in a vacancy rate well under the current REIWA industry average.
Further, its success has been achieved over the last four years in an environment where the emerging online ‘do-it-yourself’ portfolio is an option. The company is looking to grow its business organically, however, is open to acquisitions from other business operations that recognise the specialist nature of the apartment market.
“Some of our clients had previously explored online service models and soon realise that the process of leasing and management is more complex than expected,” said Senior Property Manager, Tammy Smith.
“M/Property’s success has been a result of good old-fashioned service, backed by the latest technology, software systems and resources. Our clients get access to an in-house 24/7 maintenance service that is trusted by Government, universities and top corporates.”
Mr Clark believes M/Group’s integrated service model ensures its Property Management division has full control over the apartment pipeline.
“Having an inhouse construction and maintenance team is critical to the management of quality control and providing a high standard of outcomes for our clients,” he continued.
“This is particularly pertinent for apartment owners who want to protect their investment and ensure that the people building the complex are also the ones maintaining it.”
M/Group subsidiary, M/Construction is independently engaged by organisations such Curtin University, Programmed and a number of local and State Government agencies for maintenance services and minor works projects.
For more information on M/Property services visit www.mproperty.com.au.
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